![]() What to Post on PinterestĪlthough branded content isn’t what people search for on Pinterest, your pins should still reflect your brand. We’re here to help with all of that as well. ![]() Now that you know why you should include Pinterest in your social media marketing plans, your next question might be what types of pins to make and how to make them. Think about what problem your video will be solving while planning it. ⚡️ Pinterest users tend to be high-intent users because they’re browsing the platform for a solution to something specific. Also, most users aren’t looking for branded content, but rather specific ideas and tutorials. Keep in mind that successful videos usually focus on teaching something, this can be anything from a recipe walk-through to how to brand your business. If you’re already posting video content on other platforms, like Instagram or TikTok, you can easily adapt these videos for Pinterest. Not only will this get your brand more views, but you can use these pins to direct Pinterest traffic to your website, blog, shop, or anywhere else. In fact, Pinterest has stated that they’ve seen an increase in views of organic video pins of up to 240% year on year. These autoplay as users scroll their feed, helping to increase their visibility. Posting images on Pinterest is fine, but video pins are more likely to stand out to someone simply browsing. That means Pinterest will be a great addition to your marketing strategy no matter what kind of brand you run. Whether it’s cooking ideas, fashion inspo, DIY projects, or travel tips, you’ll find tons of niches being represented on themed Pinterest boards. This is exactly why people end up browsing Pinterest: they want to be inspired. If you’ve ever been on Pinterest, you know just how full of visual inspiration it is. Why Use Pinterest Videos for Your Business?
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